And today, platinum blonde hair is still the go-to for anyone wanting ... this color captures the essence of the Scandinavian sun. Think cool, ash-toned platinum with a touch of softness.

Showcasing an ash blonde hair color is the perfect mix of cool ... smoky blonde or something closer to platinum, the grayish tones will flatter every skin tone and hair type, offering a polished ...

It’s achieved by lightening the hair to a pale blonde base before ... As you talk to your colorist, use key words like platinum, ash, or cool-toned blonde — versus warm or golden blonde ...