An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited

Now they're $70, and analysts are discussing a potential $100 price tag for Grand Theft Auto 6. One Baldur's Gate 3 dev says companies hoping for this are "saying the quiet part out loud." GTA 6 is one of the most-anticipated games in history.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.