Polaris Industries is adopting its first new logo in 38 years and launching a rebranding campaign to showcase its newly expanded product line with the goal of boosting its customer base by 50% in ...

The company also has switched its corporate name from Polaris Industries to Polaris Inc ... so far have been under $1 million. The new logo and tagline began appearing across Polaris advertising ...

Polaris Industries (NYSE: PII) made its mark on the powersports vehicle industry in 2007, when it introduced the RZR 800, which revolutionized the utility task vehicle (UTV) market. Not only did ...

(WHNT) – Polaris Industries Inc. will build an ATV manufacturing ... Bennett Morgan a miniature lunar rover sporting the Polaris logo. “It was more than 40 years ago when Huntsville talent ...

Polaris has begun to wind down Victory Motorcycles. Image source: Polaris Industries, Inc. But that doesn't mean it was an easy choice to make. "This was an incredibly difficult decision for me ...