Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

In 2022, the BBC spent £7 million on its rebranding, a fact that had to be wrung out of them during an "eight month freedom ...

PepsiCo is learning that even a half-century-old tax strategy can turn into a costly liability overnight. According to The Wall Street Journal, nearly all of the concentrate used for US Pepsi and ...

Well, me being the young, impressionable, 14-year-old kid — I don’t like Coca-Cola ... CM Punk doesn’t even like drinking Pepsi anymore Despite having the company’s logo literally burned into his skin ...

The Design Story The Pepsi logo's organic form was a deliberate departure from the brand's previous, more angular, geometric designs. The designers sought to create a more dynamic, youthful, and ...

For visitors passing through Kansas, R-B Drive In offers more than just a meal – it provides a genuine taste of local culture ...

The famous “Pepsi Globe” logo, with a sleek, modernised look featuring vibrant ... graphic symbols used during the eighties period when people cherished good old-fashioned designs that never went out ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not have expected. When you hear the name Pepsi, your mind may jump to one of ...

Both companies are showing off plussed-up versions of their branded soft drinks at the National Restaurant Show this year as ...