Other puffery advertising makes sometimes completely unbelievable claims, like claiming their beer is as cold as the Rockies. As cold as the Rockies? You heard that right.

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals’ light beer to water. The National Advertising Division ...

The beer-makers, two of the world's biggest, have sparred more than once in the past. In 2019, Molson Coors sued Anheuser-Busch over an ad campaign that began airing during that year's Super Bowl.

Consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as "puffery"). According to a new study in the Journal of Consumer ...

What Is Puffery in Advertising?. Advertisers try to persuade people to buy a product or service through various methods. A company may deliver an entertaining message about its product, ...

If you’ve ever wondered how businesses can get away with making transparently false or deceptive claims about themselves or their products — “The Best Tasting Juice in America,” Wrigley ...

A Florida judge denied the fast food chain's 2023 attempt to dismiss the case, stating that the plaintiffs' claims “go beyond mere exaggeration or puffery” Mario Tama/Getty Burger King will ...

Although puffery is frowned upon in some advertising circles, it still very much exists. Tech advertising is certainly not immune to it, as companies are constantly claiming their products as ...

A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio presents a unique question about the line between puffery and misleading ...

According to a new study in the Journal of Consumer Research, consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as ...