Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Oregon's jerseys are downgraded for several reasons. First, the skinny lettering is inferior to the fonts used by most others ...

Athletes can’t use Purdue logos and branding in any of their NIL deals. The school also won’t be a matchmaker in lining up sponsorship opportunities for its athletes. From a recruiting standpoint, ...