Not only do 81 percent of Purdue fans polled prefer the old logo, they've taken to the comments section to point out details they dislike. Ultimately, the real merchandising lesson is this ...

Legendary Purdue basketball coach Gene Keady went all in for Monday's championship game. The 25-year leader of the Boilermakers got a 'P' logo put into his hair for the title game. Mar 2 ...

WEST LAFAYETTE, Ind. (WISH) — Purdue University athletics revealed an updated Purdue Pete logo on Tuesday. The logo will make its debut for the upcoming 2023 seasons. “The refresh of the ...

WEST LAFAYETTE, Ind. – Making its debut for the 2023 season is an updated Purdue Pete logo, complete with a new, celebratory pose. The refresh of the Purdue Athletics department official Purdue Pete ...