Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces ... "VSCO girls," named for the aesthetic derived from the photo editing app VSCO — formerly ...

No wonder meme pages poke fun at the ‘scrunchie girl aesthetic.’ Scrolling through Instagram one day, my thumb stopped. Could it be? It was – I spied a bride wearing a custom scrunchie made ...