It's not HBO, it's Max - but the new logo for Warner Bros ... to the market under the name "HBO Max," brandishing a deep purple palette. But after the film and television studio was spun-off ...

Max is trading its bright blue branding and logo for a black-and-white color ... it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service for the bright ...

"[In 2022-23] we made a pretty bold move to say, 'Hey, let's kind of clean the palette ... purple with the Wasatch Mountains. Courtesy Utah Jazz Courtesy Utah Jazz Utah's primary logos will ...

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands ...