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The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...