Gamification is the strategic use of game-like elements—such as points, levels, badges, leaderboards, and challenges—to enhance the engagement of non-game experiences. In marketing, it’s a powerful ...

And yet, the real struggle lies ... enabling more cost-effective marketing campaigns compared to third-party data reliance. Furthermore, this form of marketing gamification encourages continuous ...

UGC is also widely used by brands in Hong Kong as part of the marketing mix. For example, recently, footwear brand Crocs has partnered with retailer Lane Crawford to launch its first-ever pop-up ...

The Jeep® brand is launching its summer movie marketing campaign with Paramount Pictures and its highly anticipated movie "Mission: Impossible – The Final Reckoning," starring Tom Cruise ...

Always ask for demos, run trials and talk with vendors about real use cases to understand what each tool can do. Dig deeper: Could AI be what finally aligns marketing and sales teams? As AI tools ...