Columbia’s tourism bureau has overhauled the city’s brand, tagline and logo, casting aside the way it’s marketed the city since 2008. The new brand: Columbia SC. The new tagline: The Real ...

Nashville's MLS team revealed its new logo, colors and branded itself as Nashville SC at Marathon Music Works. Click here for important updates to our privacy policy. News Sports Counties Business ...

Originality and tradition have increasingly taken a backseat to conformity in the City FC/SC-ification of MLS, with Columbus the latest instance.