Noshe Oceanic has been assigned the advertising duties for men’s footwear brand Red Chief from Kanpur Trading Company, makers of Ghadi detergent brand. There is no incumbent agency.

Red Chief’s leather shoes can cost from Rs 2,500 to Rs 4,000. The brand is also listed on ecommerce portals like Amazon, Flipkart, and Myntra. Challenges and the competition.

Red Chief, the footwear brand from Leayan Global Private Limited, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign ...