Boston Celtics owner Wyc Grousbeck was expecting more of a fight when he and his partners approached franchise patriarch Red Auerbach about having cheerleaders perform at games. The Celtics were ...

General Electric and the Boston Celtics have signed a jersey sponsorship deal, with GE's logo appearing on Celtics jerseys starting in the 2017-18 season. Starting next season. Find It / Boston ...

BOSTON (CBS/AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric logo on their uniforms. The team said Wednesday it has a three-year deal that makes the ...

General Electric is in the process of moving its corporate headquarters from Connecticut to an old candy factory on the Boston waterfront. The move is expected to be completed next year, reports ...

General Electric logo on a Celtics uniform AP. The GE-Celtics partnership is one of three deals on the way. The Sacramento Kings have signed with Blue Diamond Almonds while the Philadelphia 76ers ...

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday, joining the Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) as NBA teams that ...

A General Electric logo patch is displayed on a Boston Celtics uniform during a news conference Wednesday, Jan. 25, 2017, at GE's headquarters in Boston. The Celtics reached an agreement with GE ...