In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the ...

Nike announced a new feature coming to its app this summer called Nike Fit. Using AR, you can scan your feet to find the right shoe size. Best tech deals 🛍️ $3,500 iPhone possible?

Nike's new Nike Fit app is looking to use technology to help consumers buy shoes that are the correct size as their internal research shows that 60 ... covering tech's impact on sports. May 28 ...

1. KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Therma-Fit.

Nike Fit may sound like something out of a sci-fi movie, but in reality, it stems from the work of an Israeli computer-vision startup that Nike acquired in 2018, according to Quartzy.

Nike aims for perfect shoe fit with tech rollout The mobile app feature scans customers’ feet to tell them what size shoe they need, and lays the groundwork for future fit personalization ...

I don't, but I agree to take Nike Fit's advice and try on an Air Force One ’07 in a 9.5. The AF1 in particular is a cavernous silhouette—big in both the heel and the toebox—and my feet swim ...

Nike Fit will be available for all styles when it rolls out this summer, and the company has already been trialling the tech in-store for 3,500 customers in its Seattle, Dallas North Park and Nike ...

1. KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Storm-FIT.

This fall will bring FIT ADV to the lifestyle space for the first time in the line’s 30-year-history — a nod to the Nike mantra “If you have a body, you’re an athlete.” ...

On the heels of the introduction of its self-tying Adapt BB sneakers, Nike is unveiling Fit , an AR feature designed to let you scan your feet to find the right shoe fit.The artificial ...