Nike announced a new feature coming to its app this summer called Nike Fit. Using AR, you can scan your feet to find the right shoe size. Best tech deals 🛍️ $3,500 iPhone possible?

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the ...

1. KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Therma-Fit.

Nike Fit may sound like something out of a sci-fi movie, but in reality, it stems from the work of an Israeli computer-vision startup that Nike acquired in 2018, according to Quartzy.

Nike aims for perfect shoe fit with tech rollout The mobile app feature scans customers’ feet to tell them what size shoe they need, and lays the groundwork for future fit personalization ...

This fall will bring FIT ADV to the lifestyle space for the first time in the line’s 30-year-history — a nod to the Nike mantra “If you have a body, you’re an athlete.” ...

1. KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Storm-FIT.

Priced at $215, the Nike Air Jordan 14 Retro “Challenge Red” sneakers come in men’s and women’s sizes and are available at nike.com, starting on Saturday, June 14, at 10 a.m. ET/7 a.m. PT.

On the heels of the introduction of its self-tying Adapt BB sneakers, Nike is unveiling Fit , an AR feature designed to let you scan your feet to find the right shoe fit.The artificial ...