The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Oliver has topped the list as the most popular boy's name for 2024 for eleven years in a row. But a new girl's name has ...

Generation Beta entered the world a little less than a month ago — January 1, 2025 to be precise. But Gen B, like the generations before it, will irrevocably change consumption, and therefore ...

The newest generation is here. Making its debut in 2025 are the Gen Beta, who will keep arriving until 2039. Currently, it is the Gen Z who are in their teens and twenties, living their best lives.

For Gen Beta baby girls, it's all about names that shine, whether they’re inspired by stars, nature, or powerful figures in history. These names are fresh, unique, and carry a sense of adventure, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

Generation Beta, or Gen Beta, the firm said in a research report, is represented by those born between 2025 and 2039. Their parents will be younger millennials and older Gen Zs, and many will live ...

2025 marked the birth of the new generation — Gen Beta. Mark McCrindle, whose research firm coined Gen Alpha, says the name has no inherent meaning. But he argues that "Beta" is fitting considering it ...

Generation Beta, or Gen B, refers to the generation that is just being born: the year 2025 all the way through to 2039. As with every new generation, there's much excitement and speculation about ...

Move over Gen Z and Gen Alpha, because Gen Beta is finally here! The digital and physical worlds will be one seamless universe for Beta babies (born between January 1, 2025 and 2039). Some Beta ...