The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Image is everything. Logos enhance your business by supplying a visual representation of who you are and what you do. Finding the right image for your business logo is a critical step in ...

In a viral video, Airbnb's Brian Chesky detailed the logo redesign process, but viewers reacted with skepticism.

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

Ker & Downey® Africa, a leader in luxury African travel, proudly unveils its refined new logo – a sophisticated visual identity that reflects an ongoing evolution and bold vision for curated travel in ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

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