That's what Riddell's new SpeedFlex helmet does ... along with a few other interesting things. Just to be clear, the SpeedFlex doesn't actually crumple under pressure. It does, however ...

Riddell, the world's leading helmet manufacturer, has introduced SpeedFlex, a new helmet that reduces impact-force transfer to the player by selectively adding flexibility to key helmet components.

However, Riddell is getting a lot of media attention for its new Speedflex helmet and some have said it will cut down on head injuries. Business Insider via SB Nation examined the Speeflex helmet ...

That's because, over the next four years, the Denver Broncos will donate more than 15,000 Riddell Axiom football helmets to every high school program in the state. The Broncos announced the ...