Here we see The Rock speaking at the Republican National Convention in 2000 as part of the Smackdown Your Vote! initiative, “a non-partisan voter registration campaign sponsored by the National ...

The Rock driving meme. The Rock driving meme is a comic-style multi-panel of images based on stills from the 2009 movie “Race to the Witch Mountain.” ...

They called this effort Tok the Vote, a play on the nonprofit political organization that looked to mobilize young voters back in the 1990’s. (Those Gen X voters are on Facebook now; Gen Z can ...

Rock the Vote's team tends to skew millennial, which helps the group avoid schmaltz or downright pandering in its ad campaigns. That includes 30-year-old President Ashley Spillane, who told ...

Fun fact: Chipotle was participating in this meme about a year ago. Dwayne “The Guac” Johnson is the world’s highest paid avocado. — Chipotle (@ChipotleTweets) August 4, 2016 Typically ...

In actuality, it was the culmination of a weeks-old viral meme that tied the rapper to vice presidential candidate Tim Walz… and also a bookend to a 10-year-old get-out-the-vote effort from Lil Jon.

Dwayne "The Rock" Johnson delighted fans on Christmas by recreating his '90s meme — and good pal Kevin Hart was one of many to react.

Rock the Vote turns 16 this year, but the birthday for the organization that has used Madonna, R.E.M. and other music stars to get millions of young people involved in politics is shaping up to be ...

Three decades after its formation, Rock The Vote remains a force in the political and cultural landscape. I spoke with Rock The Vote founder Jeff Ayeroff about the organization then and now.

Rock the Vote will once again be a merging point of music, pop culture, politics and technology as they strive to reach their goal for the midterm elections: Registering 1.5 million people ...