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Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...
Relentless wordsmithing from executive leadership causes momentum to shutter and creativity to crumble. Here's how to stop it ...
The more we dig into how we’re reaching out—and who we’re reaching out to—the better chance we have at creating a meaningful ...
AI-powered chatbots are becoming the new standard for managing product inquiries, complaints, and refunds, but customers are ...
Stop confusing customers! Marketing pro Jennifer Kling reveals how to cut jargon, simplify messaging, and find your unique ...
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Charity calls for 'expensive and ineffective' short sentences to be scrapped A charity that works to prevent people from reoffending has said short sentences must be scrapped to ease pressure on ...