Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

The expos also provide attendees with the chance to experience live demonstrations of the solutions they need to help ...

Here are the top business stories in Cyprus from the week starting May 19: Each year, the International Day for Women in Maritime Affairs promises celebration, but behind the speeches and social media ...

Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

Retail’s power dynamic is shifting fast -- and younger consumers are in the driver’s seat. While older shoppers pull back, ...

Digital Asset, pioneers in institutional blockchain infrastructure and creators of the Canton Network, today named Jonathan Isaac as Chief Marketing Officer. Isaac will lead global marketing efforts ...

Kansas Attorney General Kris Kobach, chair of the Republican Attorneys General Association, discussed the changing role of Republican AGs under different presidential administrations. Kobach ...

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched.

as well as external-facing teams (Business Development, Sales, Marketing, etc.), according to recent research ... On average, 44% of decision-makers on tech committees are in technology-focused roles ...