Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

marketing, corporate communications and digital transformation best practices. Her company is Red Thread Junction. Karrie most recently held the role of Chief Marketing & Innovation Officer at AGF ...

ASML and Associated British Foods (ABF) appoint new CIOs, as a quarter of digital leaders receive a 5% pay rise ...

Dan Gandor, an omnichannel ace who has spent his entire career on the client side of the business, has joined Eversana ...

Omnicom Media Group (OMG) has announced the consolidation of its influencer marketing operations ... to the region’s surging digital consumption and the critical role influencers play in shaping ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

The expos also provide attendees with the chance to experience live demonstrations of the solutions they need to help ...

Here are the top business stories in Cyprus from the week starting May 19: Each year, the International Day for Women in Maritime Affairs promises celebration, but behind the speeches and social media ...

Bombas founder David Heath is stepping down from his role as CEO as the socks and apparel ... Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the ...

Employing 170 people, Gordons has its head office in Leeds. Group Rhodes, a Wakefield-based original equipment manufacturer ...