Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched.

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

In today’s competitive digital marketing landscape, businesses are investing heavily in paid search advertising to gain visibility and attract customers. Google Ads stands at the forefront of this ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...