Such is the case with motor oil. It all looks the same ... we did sit down with Royal Purple Vice President of Marketing Mark McFann to get the scoop on the chemistry behind motor oils.

Royal Purple's vivid motor oil doesn't just promise protection — it sells performance in a bottle. With claims of it being stronger than conventional oil, better oxidation resistance ...

The simplest change to make regarding improved powertrain efficiency is to switch to a synthetic engine oil at your next oil change service. Independent test data commissioned by Royal Purple ...

Motor oil is one of your car's consumables, and as such, it needs to be replaced when it gets dirty. For our latest giveaway, the good folks at Royal Purple are putting up a case (12 1-quart ...

Royal Purple’s BioMax environmentally acceptable lubricants meet all environmental standards mandated by the Environmental Protection Agency and are Vessel General Permit (VGP) compliant for use in ...

Key brands within the consumer portion of Royal Purple® include: High Performance Motor Oil, HPS®, HMX®, Max EZ®, Max Gear®, Max-Clean®, XPR®, and Duralec Super™. The Company intends to ...

Key brands within the consumer portion of Royal Purple include: High Performance Motor Oil, HPS, HMX, Max EZ, Max Gear, Max-Clean, XPR, and Duralec Super. The company expects to use the sale ...