SEMA stands for Specialty Equipment Market Association and SEMA Show is a trade-only event that showcases thousands of product innovations, custom vehicle trends and professional education sessions.

Following an appearance at the SEMA Show, a modified Toyota Land Cruiser has gone up for sale. It features a 2.5-inch lift, 35-inch tires, and a host of other upgrades. The dealership is asking ...

The Japanese automaker Toyota says it's exploring next-gen RAV4 possibilities with the 'RAV-X' concept it just revealed at the 2024 SEMA Show ...

Another Land Cruiser build on display at SEMA, this one is less a statement of intent and more a show of what Toyota can do with no rules but with a little restraint.

Toyota At the 2024 SEMA Show in Las Vegas, Toyota unveiled the Ultimate Tailgate Tundra, a custom-built tailgating powerhouse inspired by its partnership with the NFL.

Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, now the famously cautious company just needs to actually take some ...

Toyota also showcased at the SEMA show a forged aluminum upper control arm kit from TRD, which is designed to fit 2003-2024 4Runners and 2007-2014 FJ Cruisers.

Celebrating Active Lifestyles of All Forms, Toyota Sparks The Imagination of What's Possible at SEMA 2024. LAS VEGAS, Nov. 5, 2024 /PRNewswire-HISPANIC PR WIRE/ -- Toyota returns to the Specialty ...

Toyota also has bound for the SEMA show open-top 4Runner TRD Surf and Land Cruiser ROX concepts, plus a Baja 1000-ready Tacoma TRD ProRunner Race concept.

The Land Cruiser ROX—short for "Recreation Open eXperience"—was designed by Toyota's Calty Design Research team and will debut at this week's SEMA show in Las Vegas.

The new 2025 Toyota 4Runner isn't out on the streets yet, but TRD is transforming one into a two-door, open-top beach-ready off-road SUV for the SEMA show.