How To Use Segmentation In Digital In digital marketing, STP is an acronym for segmentation, targeting and positioning. Most digital marketers are familiar with this model because it’s quite ...

Attempt no STP marketing without single-source data The ... or hardly possible (even in purely digital channels, where you can have some attribution). Some companies are working on single-source ...

Could “STP” also be a proven boost to healthcare marketing effectiveness ... have been augmented by various attempts to measure engagement and response. With digital communication tools and cheap ...