Chinese AI company DeepSeek upended the global industry and wiped billions off US tech stocks when it unveiled its chatbot ...

From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some strong ...

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It gives the logo a sense of authenticity and connection to a real place. It's not just a pretty picture – a story, a challenge, an aspiration. 2. The Sky Background The mountain ... and Patagonia's ...

You are not only looking at a logo but staring at a piece of history, at a slice of culture, at a testimony to how to get branding right. This is no ordinary corporate symbol ... and black became the ...

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