An icon in the shape of a lightning bolt. Impact Link Marketing analytics company AppsFlyer just received a vote of confidence in the form of a small investment from Salesforce's venture capital arm.

Are you having trouble with website reporting and analytics? You're not the only one—the struggle is real. At Salesforce, we grappled with our own digital marketing organization's highly ...

SVP & GM of Analytics Cloud at Salesforce. I wanted to understand what Salesforce offers in the productized analytics, or apps, space and the approach the company takes to those products.

Tableau is stepping up its efforts to integrate with parent Salesforce as its analytics software will build in Einstein Analytics, which will be renamed Tableau CRM. Under the plan, Tableau CRM ...

Connecting Tableau natively to the Einstein Analytics data store, which will take advantage of the performance optimizations and native Salesforce security integration. Ajenstat expects this ...

Today, Salesforce acts as the backbone of comprehensive financial analytics, offering a suite of tools that enable businesses to manage their operations more efficiently and make informed ...

Salesforce’s generative artificial intelligence has quickly increased the platform’s native automation, workflow management, data analytics, and assistive capabilities when managing customers ...