In a significant move to curb the growing menace of surrogate advertisements promoting alcohol and tobacco, veteran adman ...

Rediffusion's Sandeep Goyal contends that existing redress mechanisms are too slow to counter the real-time impact of ...

Concerned about the increasing influence of surrogate advertisements promoting alcohol and tobacco, advertising industry ...

Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a ...

In a landmark cultural study, The Bharat Lab—a pioneering think tank jointly established by Rediffusion and Lucknow ...

Study finds nearly 39% of young earners in Tier 2 and 3 cities spend their first salary on family, while flexible investing ...

Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times ...

Ad veteran Sandeep Goyal will host selected creatives from agencies on a five-day creative writing workshop led by Josy Paul. The IAA India Chapter in association with ETBrandEquity is hosting The ...

Cinema goers who may have seen Zoya Akhtar’s ‘Zindagi Na Milegi Dobara’ (ZNMD) featuring Hrithik Roshan, Farhan Akhtar and Abhay Deol, recently enjoyed watching the trio’s reunion in a ...