Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times ...

Tata Consumer Products Limited has announced the launch of its new proposition for Tata Gluco+, “Piyo Goodness. Karo ...

Tata Consumer Products Limited today announced the launch of its new proposition for Tata Gluco+, “Piyo Goodness. Karo ...

Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the ...

JioStar affirmed its commitment to national interest following the IPL's suspension due to escalating military tensions ...

Tata Consumer Products Limited today announced the launch of its new proposition for Tata Gluco+, “Piyo Goodness. Karo Greatness”. The innovative campaign brings a compelling narrative of how good ...

Virat Kohli's brand value remains strong post-retirement from Test cricket, with a diverse portfolio and loyal fan base.

Supporting the decision to suspend IPL, Rediffusion Chairman Sandeep Goyal said, “national interest comes first" and it is ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...