One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking reason.

It may be shocking, but Hello Kitty was not Sanrio's first icon, and while she is the most famous this underrated character needs more hype.

Per Notebookcheck, Green House is launching four smartwatches featuring beloved Sanrio characters Hello Kitty, Pompompurin, Cinnamoroll (who, by the way, is a dog not a rabbit) and Kuromi. The ...

Sanrio is about to lose one of its character creators responsible for some of the franchise's most popular faces.

Sanrio announced a crossover collection ofmerchandise that features its mascots dressed as Chiikawa characters and vice versa.

Alongside the new interview, Sanrio confirmed several other factoids regarding Hello Kitty that read as such, Her full name is Kitty White. She is little girl (and not a cat).

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years.

Miniso, a Chinese-based variety retailer, is launching a new Sanrio-inspired store in New Jersey. Miniso will open its Sanrio co-designed store at American Dream Mall in East Rutherford. It is ...

Sanrio announced that some characters like Kirimichan and Charmmykitty will be discontinued from Sanrio Puroland and its website.

On its opening weekend, Gudetama Cafe in Buena Park drew customers who waited as long as 12 to 16 hours to enter the restaurant based on Sanrio's lazy-egg character.

Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand ...