A new online-exclusive Sanrio Build-a-Bear product sees lazy egg Gudetama draped in a cute hoodie that's sure to go down over ...

Target is now selling adorable new Hello Kitty and Friends Pillow Buddies plush dolls, letting fans choose from their ...

It features the character’s typical “meh” expression ... the hoodie is yellow with small Gudetama mascots all over it. The Gudetama plush is at Build-a-Bear now, and people can buy it ...

In honor of the 50th anniversary of My Melody, Sanrio and Jazwares are selling a Select Series Squishmallow plush.

Here's a handy guide on how you can get your hands on McDonald's Singapore's limited-edition Sanrio merchandise for CNY.