A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and ...

Hello Kitty and her famous friends are getting ready to go back to school, and so can fans thanks to a new stationery 'campus ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...