Now, the floppy-eared Cinnamoroll is getting a new release for one of his biggest plushies yet, and the result is a massive ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and My Melody ...

As one might imagine, you can get mascots of the usual suspects when it comes to Sanrio toys. You have a chance of getting Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin. These ...

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Bandai Gashapon machines will start carrying keychains that look like Sanrio piped cookies. They'll appear from late January 2025.

Global sensation L.O.L. Surprise!™, from MGA Entertainment (MGA) – one of the largest privately held toy and entertainment companies in the world – today announced its new L.O.L. Surprise!™ Loves ...

"Sanrio is delighted to partner with such an innovator in the toy space and introduce Hello Kitty to the highly collectible world of MGA's Miniverse,” said Craig Takiguchi, Chief Operating Officer at ...