Moreover, the audience in the south states are movie star-crazy and with their wide network of fan clubs, have ensured that an organic marketing structure is firmly in place. In the North Indian ...

Until then, a majority of the bigger Hindi stars’ movies were released on OTT platforms. Movies originally made in South Indian languages and dubbed in Hindi ruled the post-pandemic market for ...

Once confined to one-off sensations like Pushpa, South Indian movies are now drawing huge audiences in the Hindi heartland, as reflected in their box office numbers. From Mohanlal's recent big ...