However, when you buy something through our retail links, Condé Nast may earn an affiliate commission.While platinum blonde has ruled summer hair colors in the past, velvet blonde hair is here to ...

As Schwarzkopf's Global Brand Ambassador, Sofia Vergara is the embodiment of transformation, using her own hair journey to showcase how every stage of life is an opportunity for reinvention.

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that ...

Over its 100-year history in China, the often-maligned hairstyle has gone in and out of fashion amid warfare, gender politics, and cultural shifts.

The Schwarzkopf ® Keratin Root Permanent Color kit contains the brand's exclusive bond enforcing system and a salon inspired 3-sided brush for precise application.

40,000 American Shoppers Voted Schwarzkopf® Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray as Most Innovative Product in the Beauty category of 2025.

Discover everything you need to know about lash perms, from the procedure to aftercare, costs, and safety considerations, backed by expert advice.

Perms work by affecting the keratin in your hair. Keratin is a protein that makes up about 95% of your hair and forms the structure of your individual hairs.