Just when we thought we’d had our fill of the archival revival trend, Fendi surprised us all when the Spy Bag returned to the ...

Amelia Gray, Xiao Wen Ju and Gabbriette front the “Fendi Spy Bag Returns” photo and video campaign to mark the bag’s ...

The relaunch of this bag shows Fendi’s appreciation for honoring its past while still focusing on the future. FENDI Spy Bag ...

Fendi’s newest campaign centers on the Peekaboo bag and the types of women that wear it. The bag has surpassed the “it-bag” cycles that come and go throughout the years.

Carrie Bradshaw’s “Baguette” by Fendi goes on view during the “Bags: Inside Out” press view at Victoria and Albert Museum on Dec. 8, 2020, in London. Tristan Fewings/Getty ...

A deep dive into Fendi's Peekaboo bag, worn by the likes of Meghan Markle, Rihanna, Hailey Bieber, Mandy Moore, and more since the late 2000s.

WHEN IT COMES TO an it-bag that endures, it is impossible to look past the Fendi Baguette. On September 9, the Maison celebrated 25 years of the iconic accessory with a magnificent runway display ...

If stealth wealth and craft-core have united fashion’s latest style tribes through a quiet-luxury lens, then Fendi’s latest moniker shows it’s a trend that has legs.

The year the Fendi Baguette bag was born, I was 19 and a fashion-mad university student. This meant I was old enough to understand the significance of the world's first 'It bag'.