See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.

New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of ...

A Google engineer's testimony shows how page quality is scored and confirms the existence of a popularity signal that uses ...

What is Advanced SEO Advanced SEO goes beyond basic optimisation techniques. It moves past simple methods such as using ...

Start with a spreadsheet to create your content strategy. I know, it sounds like a lot of work, but you’ll thank yourself ...

Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its ...

Has the simple search become less useful in a world of low-information, SEO-optimised sites, and often faulty AI summaries?

Getting to the top of Google rankings is every homeowner service business owner’s dream. Being an electrician, plumber, or HVAC technician, getting those places puts you in more calls, more leads, and ...

To listen to the full conversation with Randy Rohde, tune in to The Million Dollar Agency Podcast - Episode 27 on Spotify.

Alternatives like ChatGPT and DeepSeek have emerged. But if AI search tools get into ads, it will throw up familiar concerns ...

In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI ...

If your business relies on local customers, then showing up in local search results is non-negotiable. Here’s how local SEO — especially Google Business Profile optimization — can drive real, ...