Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

Ryan Reynolds co-pilots Maximum Effort, Kylie Jenner reigns over Kylie Cosmetics, Blake Lively brews up beauty with Blake Brown, and Selena Gomez glows through Rare Beauty. And one such big rise was ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cardi B has lost her cool over ex-husband Offset!On Friday, the Grammy winner star took to her X Spaces to express fury at ...

After the sartorial spectacle of the Met Gala, May is shaping up to be an impeccable month of celebrity style - see the best ...