Digital marketing, also called online marketing, refers to any form of marketing via digital means. That could be to promote your product/service, maintain healthy customer relationships, or build ...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

The launch of the Greater Manchester Baccalaureate is giving more young people in Greater Manchester a clear route into careers in public service thanks to new T Level placements. Employers and ...

organizations need the right marketing strategy, an intentional mix of tactics and best-in-class execution. But acquiring the talent to accomplish this is a financial commitment—whether it’s ...

This can be anyone and everyone who represents or works with your brand, from yourself to your employees, the service providers you use, your marketing team, call handlers, support teams, and everyone ...

One of the newest examples of distribution channels in marketing is offering virtual service. For example, a sales consultant could offer his services through a combination of phone, email ...

Sales is a broader function that's involved in all four elements of the marketing mix. Selling a product or service requires a coordinated effort that takes into account four key marketing areas.

Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can dramatically enhance. No wonder a ...

Experts say that the situation is likely to evolve over time, as and when cases of exploitation come into the picture as such a law cannot be regulated well, unless both the parties are fair.