Oklahoma City’s Shai Gilgeous-Alexander and Indiana’s Tyrese Haliburton weren't expected to be starring in the leading roles on the NBA Finals stage.

Shai Gilgeous-Alexander and Tyrese Haliburton have led the way as the NBA saw an viewership increase leading into Thunder-Pacers NBA Finals.

Outside of aging veterans like LeBron James and Stephen Curry, the injured Victor Wembanyama, and the still massive shadow cast by Michael Jordan, the NBA card market lacks bonafide box office draws, resulting in WNBA cards selling for more than comparable NBA cards for the first time ever.