New York branding and graphic design firm Chermayeff & Geismar & Haviv has transformed the flaming ball logo for the US Open Tennis Championships into three minimal golden stripes.

This means that the logo doesn’t even have to be present when you’re judging a company or product—as long as the shape association is fresh in your mind, it’ll have an effect on what you ...

Read More: WADA appeals decision in Jannik Sinner doping case, seeks 1-2 year ban from CAS Back in 2022, Nike and Sinner unveiled an intricate logo shaped like a fox that was packed with hidden ...

More WTA Tennis News (Interview) Jessica Pegula discusses her love of dogs, tennis goals, and Space Jam doubles partner. Emma Raducanu's coach details the "calculated, creepy strategy" of fixated fan.

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape ...