A new series of sweet-smelling Sanrio bath bombs depicts the company's cute mascot character in chibi form, allowing fans to ...

Naturally, these brand expansions have also seen the Hello Kitty brand move into the world of anime. Since her inception, ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.