Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

New Balance announced Monday its first official collection with endorser and likely No. 1 pick Cooper Flagg. One day after ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

It seems a lifetime ago that the Pittsburgh Penguins wrapped their regular season and dispersed to vacation spots, golf ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Like the men’s line, New Balance’s women’s golf shoes combine comfort, style and performance for serious players and casual golfers alike. In fact, a few models—like the 574 Greens V2 and ...