Tyrese Maxey will release his own two-shoe PE colorway with New Balance. Check our Sneakers news for more breaking content!

The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.

New Balance launched the Shohei Ohtani Signature Collection right before the 2024 MLB All-Star Game and followed up with additional drops.

A new colorway of Shohei Ohtani's signature New Balance shoes mirror the Los Angeles Dodgers' road uniforms.

They shine like gold. They're the signature shoe of the best baseball player in the world today. That's why I bought New Balance's FuelCell Ohtani 1 Trainers, and I'm so glad that I did.

They're the signature shoe of the best baseball player in the world today. That's why I bought New Balance's FuelCell Ohtani 1 Trainers, and I'm so glad that I did.