Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Ursuline's Jane Hickey moved to No. 3 all-time in NY in the girls local 800. She and 3 more athletes and a relay made ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

New Balance announced Monday its first official collection with endorser and likely No. 1 pick Cooper Flagg. One day after ...

The Dodgers signed the 30-year-old two-way star to a 10-year, $700 million contract in the winter of 2023. Shohei Ohtani has yet to pitch for Los Angeles since signing that deal after undergoing ...

Nike’s top-of-the-line racer is the only shoe to go under two hours in the marathon; it currently holds both the men’s and women’s world records in the distance; and, according to recent data, it’s ...

Learn more The New Balance 471 has a lot going for it. And that’s saying something. With 119 years of history carrying behind ...

Los Angeles Dodgers manager Dave Roberts provided a new update on megastar Shohei Ohtani's pitching return as the team deals with several pitching injuries. NEWSLETTERS Emailed Daily.