The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated. Reach Dave Boucher at 615-259-8892 and on ...

That one simple fix would go a long away. And the Clippers are not alone. There are several pro sports team that could dramatically improve their logos with one small change. We've picked out five ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 ... The goal was a “clean, simple” look that would consistently look good on any medium.

Haslam and GS&F, the Nashville firm that designed the logo, have defended the choice — noting the design needed to be simple and that the state couldn't trademark the well-known tri-star symbol.

As it happens, the Noun Project’s icons also make great symbols for small businesses that want a simple logo, but don’t want to pay a lot to come up with one. Squarespace Logo is easy to use.

This new logo is both simple and powerful; it says Pacers, 50 and Indiana, all in unembellished and recognizable fashion.