Australian fashion label Sir expands its retail footprint with a third local boutique, this time on Brisbane’s buzzy James Street. It follows the opening of its flagship in Sydney’s Bondi earlier this ...

Sydney-born fashion brand Sir, whose dresses and tops have been worn by the likes of Kendall Jenner and Emily Ratajkowski, has tapped Ironside Capital to find investors willing to bankroll new ...

No wonder the Australian ... forged a path in fashion when they were both 24. It was 2014 and they had zero experience of garment cutting, but all the gumption of millennials who couldn’t find ...

IN SIR. THE LABEL’S LATEST DROP, a reverence for the past intermingles with a longing for the future. The beloved Australian label, which was founded in 2014 by friends Nikki Campbell and Sophie ...

Five years after Nikki Campbell and Sophie Coote launched Sir the Label with an Instagram-only capsule collection, the acclaimed Sydney fashion label has opened its first standalone Australian store. ...