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Accents play a powerful role in shaping perception, building trust and creating a sense of connection between customers and ...

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

Unlike traditional leadership responses to employees—offering advice, jumping to solutions, or minimizing feelings—attunement ...

Check out this diagram from Leapfrogg. It illustrates how customer insight applies to different stages of the marketing funnel: You need to understand the pages your customers visited, the devices ...